Learning Objectives: (1) Basic Principles of Valuation; (2) Questions for a legitimate bottom line; (3) A theory of leadership; (4) Sources of change; (5) The Bunker Curve; (6) Growth Models; (7) The seven deadly sins of business; (8) The change of direction elbow; (9) Control-creativity tradeoff; (10) The big dogma; (11) Ten rules of a great company; and (12) Space-Image sources of information. Purchase from Amazon Worksheets:      Gaap    CEM    Grow    Rate    Bond Assignments:     mc1;  m2;  m3;  m4;