The Six Competitive Markets	Yes	No	N/A
1. Accessible: Enter before the competition with a superior brand and image, and carefully guard your relationships with suppliers. Then you will be able to compete with advantage.
2. Entangling: Markets which can be abandoned, but may be hard to re-enter, are called entangling. If the competition is unprepared, they may be easily displaced
3. Temporized: When neither competitor can gain the edge by making the first move, hold back, waiting for the competition to revealing their position to be challenged with advantage.
4. Niche: if first in place, then protect aggressively. If a competitor is first with a dominate market share, it may be unprofitable to enter. Only enter if the competitor is vulnerable.
5. Exclusive: If a priority position with a dominant brand: promote the image aggressively. If the competition has preference the only option is to entice them away from their position.
6. Foreign: It may be difficult to challenge a competitor that is equally resourced in an unfamiliar market. This situation must be carefully analyzed and evaluated, before any action is taken
Based on Sun Tzu, THE ART OF WAR. Section X. TERRAIN
© 2009, Gaylen K. Bunker, All Rights Reserved