Organic Finance ® Wealth is the baggage of Valued Service

1. Earnings result from providing services that other people value. The company must identify its differential advantage. Understanding markets leads to market strength, allowing the company to apply its advantage to generate revenue. Effiency, or the controlling of costs relative to benefits, lets the company generate earnings. 2. Risk is a measure of having sufficient resources for "keeping commitments." All points of exchange between a company and its environment provides advance information that allows a company to adapt and protect against evolutionary culling where the strong businesses survive and the weak fail. 3. Growth results from high energy enthusiasm throughout the whole company where genius is allowed to identify opportunity holes in the network of economic ties and fluid/formal assessment allow for the proper allocation of resources. Companies that suffer from Control, Ossification, Risk-aversion, and Egoism slowly petrify and die.

© 2009, Gaylen K. Bunker, All Rights Reserved