Ten Company Strengths Checklist	Yes	No	N/A
1. They have established customary business relations
2. They have a reputation for upright dealing.
3. They have great franchises and privileges.
4. They have great trade-marks.
5. They have great brands.
6. They have great patent rights.
7. They have great copyrights.
8. They have exclusive use of special processes         guarded by law or by secrecy.
9. They have exclusive control of particular sources         of materials.
10. They have some other differential advantage.
Based on Goodwill by Thorstein Veblin The Theory of Business Enterprise (139)
© 2009, Gaylen K. Bunker, All Rights Reserved