Business Plan Elements Executive Summary
Utah Innovation Foundation 1988 | |
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THE COMPANY (15% Weight)
1. Business purpose. Explain what business you are in.
2. Give a brief summary of your company's hitory and current status,
including wheather the company is publicly or privately held.
3. State company's overall strategy and objectives
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THE PRODUCTS OR SERVICES (15% Weight)
1. Important features and user benefits---relate features of the
products and services to market needs.
2. Pricing.
3. Present status---current stage of development, expected life cycle.
4. Proprietary position---trademareks, patents, trade secrets, special
production skills, proprietary processes, etc.
5. Describe specific products and projects planned, their status, when
due out, expected product life, and potential revenues.
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THE MARKET AND MARKETING STRATEGY (35% Weight)
1. Describe who buys your product and why.
2. Description of the market---size, anticipated growth, key changes.
3. Competition---who they are, how much of the market they have,
and what their strategic position is.
4. What need in the market do you intend to satisfy, i.e., what situation
in the market do you intend to exploit.
5. Unique capabilities---what you have to offer that makes you different
and gives you a special advantage.
6. Market penetration---how you are going to reach the market, i.e.,
direct sales, mail order, etc., and the cost of the marketing program.
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MANAGEMENT (25% Weight)
1. Very brief backgrounds of key individuals---why they can do this job,
and what specific value they add to the company, their past successes
and achievements.
2. History of working together as a team.
3. Identification of immediate personnel needs and anticipated initial
organization structure.
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FINANCIAL SUMMARY (10% Weight)
1. Funds required---how much you want to raise.
2. Uses of funds---main business use only, e.g., finance sales effort,
which stage(s) of development from prototype to full production.
3. Simple projections of sales revenues, income and expenses over a
3 to 5 year period.
4. Offering(s) planned, type of security, price, other terms, if appropriate.
5. Best estimate as to how and when the investors will get their money
back.
5. It is suggested that you describe funding needs at each stage of
development along with each stage's benchmarks to be accomplished.
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