SAGE #5-Simple Advice Governing Equities
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Goodwill by Thorstein Veblin
The Theory of Business Enterprise (139)		0 - 4
  1. They have established customary business relations.
  2. They have a reputation for upright dealing.
  3. They have great franchises and privileges.
  4. They have great trade-marks.
  5. They have great brands.
  6. They have great patent rights.
  7. They have great copyrights.
  8. They have exclusive use of special processes
        guarded by law or by secrecy.
  9. They have exclusive control of particular sources
        of materials.
10. They have some other differential advantage.