SAGE #6-Simple Advice Governing Equities
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  Name Date        
Porter = Does the entity have a
Sustainable Competitive Advantage?		0 - 4
  1. Patents and trademarks.
  2. Proprietary know-how.
  3. Installed customer base.
  4. Reputation of the firm.
  5. Brand equity.
  6. Innovation competency.
  7. Efficiency competency.
  8. Quality competency.
  9. Customer responsiveness competency.
10. Low cost advantage.